Total Food Service – January, 2003

Restaurant.com Creates New Business
For Restaurants In Metro New York Area

Imagine being able to fill your restaurant with 'eager eaters' while building a tremendous customer loyalty and spending considerably less than traditional advertising to do it. Well, you now have the ability to do that with Restaurant.com. The web site has come up with a spectacular, and easy way to maximize your profits. Restaurant.com, who works with e-bay, has developed a tremendous market that allows restaurateurs to get exposure and develop a strong customer base. The reason this revolutionary new way to attract customers works so well is because of its simplicity.

Restaurant.com creates a website for your food service operation allowing customers to familiarize themselves with your operation. Restaurant.com then provides a coupon on their website for your restaurant. Consumers bid on the coupon, and the highest bidder wins the coupon. The only cost to the restaurant is the cost of the coupon. Everything from the construction of the website, to the auction of the tickets is free. "Many operators love this because they get people in their restaurant without having to spend money on advertising," Restaurant.com's Steve Savad said. "They never have to write a check to us, or anyone else, and they end up seeing a huge increase in their business."

The coupons are available in $25, $50, or in 50% off denominations. This allows all types of restaurants to benefit from the service. "With the 50% coupon, it allows restaurants with lower prices to benefit as much as operations such as the big steak houses," Savad noted.

Another attractive feature of this system is that it brings in customers. "The best aspect of this system is that it creates business for restaurants," Savad said. "One of the biggest problems faced by restaurants is the trouble they have getting their name out there. We are a quick, easy, and inexpensive way to make your restaurant a household name, and we can constantly bring in new, fresh customers to established restaurants." The system allows users to browse for restaurants in your area.

What separates this type of advertising from others is that if it doesn't work, there is no cost to you. "The cost to the restaurant owner is already minimal; If their coupon isn't used they don't have to pay anything, or when the coupon is used, the restaurant makes money. There is actually no way that they can't increase their profits with this system," noted Savad.

This system is proving to be especially useful in the Metro New York area where restaurants open and close all the time, "There are great restaurants out there that close with out anyone getting a chance to experience them, with us you have an opportunity to get people into your restaurant and let them experience your operation," Savad said.

So if you're a brand new business looking to create a name for yourself, or an established restaurant looking to fill those one or two empty seats a night, Restaurant.com can help you increase your business. To find out more about them, and to see some of the work they have already done, log onto www.Restaurant.com or give them a call at (800) 979-8985.