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May 2000

Online Restaurant Network Offers Members Marketing Tools to Increase Patron Traffic Count

This month, Restaurant.com launches the nation's largest online dining network, offering restaurateurs unlimited customer reach, as well as vast sales and marketing tools through a menu of easy-to-use, cutting-edge Internet services and tools.

Restaurant.com allows members to reach new and existing customers with the ability to update their sites and keep patrons posted on new events and dining specials via a customized e-mail service.

"In our early development stages we sought a strategic alliance with SYSCO to set us apart with both consumers and restaurateurs," says COO Scott Lutwak. "We have since earned SYSCO's corporate endorsement and support."

Restaurant.com also provides the tools to build a database of customers' e-mail addresses. Restaurants can e-mail new menu item alerts, daily specials and events.

As SYSCO customers, you even have the first opportunity to take advantage of a special offer that includes the development of your own comprehensive Web site featuring:

Online ordering
Maps and driving directions
E-mail capabilities
Dine-in and take-out menus
Special menus
Wine lists
Coupons and gift certificates
Photographs and restaurant descriptions
Chef bios
Full contact information

"SYSCO is interested in using Restaurant.com to earn customer loyalty and grow our distribution business," says Jack Carlson, vice president of Sales and Marketing for SYSCO. "We are committed to providing a wide variety of services to help our customers succeed." This unique model allows restaurants of all sizes to take their establishments online and reap the benefits of the Internet's business-to-consumer commerce and promotional opportunities.